Synergy Sports + Corrective Massage
Identity redesign for a Philadelphia area sports and corrective massage business. In this logo redesign, I was given the freedom to explore with the caveat that the final logo still incorporates the circle, lightning bolt, and triangle as they represent wholeness, pain, and stability. The mark marries Synergy’s holistic approach to client treatment with the gestalt of shapes. This flexible identity system provides variety and ease in application. In addition, the updated logo and color palette connect better with the fitness-minded clientele.