Synergy Sports + Corrective Massage

This identity redesign for a Philadelphia area sports and corrective massage business aims to attract fitness-minded consumers interested in holistic treatment. I was free to explore with the caveat that the final logo still incorporates the circle, lightning bolt, and triangle as they represent earth, power, and fire. The mark marries Synergy’s holistic approach to client treatment with the gestalt of shapes representing wholeness, pain, and stability. This flexible identity system provides variety and ease of application. In addition, the updated logo and color palette connect better with the athletic clientele.